low carbon transport presentation (PowerPoint 6391KB)：低碳交通（PowerPoint演示6391kb）

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1、Low Carbon TravelIan VearsTravel Choice & Access TeamDepartment of Environment & TransportationLow Carbon Travel?Low Carbon TravelWork shop outlinel What do you want from todayl Definitionsl Benefits of changed Travel Behaviourl The Alternatives and ways to get changel Why people dont Change

2、l What would you do exercisel ConclusionsLow Carbon TravelWhat do you want from the session?Low Carbon TravelDefinitionsl Low Carbon Travell Active Travell Sustainable Travell Smarter ChoicesLow Carbon TravelBenefits of Change Travel Behaviourl Timel Healthl Moneyl Hasslel EnvironmentLow Carbon Trav

3、elThe Alternatives & ways to get changeAlternativesl Dont travell Public transportl Walkl Cyclel Car shareWays to get changel Travel Plansl Personalised Travel Plansl Information provisionl Eventsl Incentivesl Trial periodsl Trainingl InfrastructureLow Carbon TravelWhy people dont changel They d

4、ont see (denial, insight etc)l They dont knowl They dont know howl They dont careLow Carbon TravelWhat does it take?l Give then insight if you can just make them see, then they will changel Give them knowledge if people just know enough, then they will changel Give them skills if you can just teach

5、people how to change, then they will do itl Make then “concerned” if you can just make people feel bad or afraid enough, they will changeLow Carbon TravelAmbivalencel A conflict between two courses of action each of which has perceived costs and benefits associated with itl Unresolved ambivalence is often the reason why people get stuckl How you handle ambivalence influences the outcome.Low Carbon TravelWhat would you do exercisel 3 year planl Carrots & sticksl Outputs & Outcomesl 15 minutes and feedback.