unit 1外贸英语函电--信函格式

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1、1-1Correspondence for Import and Export (进出口英语函电）1-2Introduction of the contentsSep. 4, 2016(1st periods)Preface (前言）Unit 1 ： Layout and Presentation of Business Letters 商务英语信函的格式及语言特点和写作方法3. Unit 2： Inquiries (询购、询盘） some partsUnit 1 ： Layout and Presentation of Business Letters 商务英语信函的格式及语言特点和写作方法

2、1-3The Structure and Layout of a Business English Letter商务英语书信格式1、The Structure of a Business Letter(书信结构)A business letter consist of the following parts：1)Letterhead(信头) the writers company Printed letterhead is printed in the center or on the left margin at the top of the page When writing on bla

3、nk paper（空白纸） ,only address should be at the right margin. 1）Letterhead(信头) e.g. Weavewell Woolen Co.Ltd 246 Victoria Street London E.C.4,England Tel.01-1377-432 Telex:9876548 Cable add:WEAVEWELL,London 1）Letterhead(信头) e.g. The Eastern Seaboard Corporation 324 Park Avenue New York, New York 10017Te

4、l. 225-2780 Cable add:EASTSEA Telex:2227112）Reference Number (发文编号) It is often placed two lines below the the letterhead. In some incoming letters you may find it at the end of letter on the left margin, two lines below the signature . It may include a file number, departmental code or initials of

5、the signer of the letter to be followed by the typists initials in the following fashions:2）Reference Number (发文编号)e.g.Our ref: 234 GW/gp(in an incoming letter) Your ref : 234 GW/gpOur ref 456 JS/lb(in the reply to the incoming letter)3) Date (日期) The postion of the date below the letterhead (either

6、 on the right or on the left )depends on the style you decide to use. Different ways of writing the date: August 3 ,2002American form 3rd August,2002British form Easy to cause some confusion like 3/8/2002 or 8/3/2002, so youd better not abbreviate the name of the month 4）Inside Name and Address(封内名称

7、和地址) The name and adress of the receiver is typed at the left-hand margin at least two lines below the date . It appears exactly the same way as on the envelope ,in single spacing(单倍行距）,with the town in capital letters. When the receiver is a company ,the inside name and address should be written as

8、 the following :4）Inside Name and Address(封内名称和地址)e.g.(1) The Space Engineering Co.Ltd. 32,Duck Street LONDON N.W.4 England(2) Messrs.Harrison &Co. 501 Mountain Place ANYTOWN4）Inside Name and Address(封内名称和地址) When the receiverreceiver is an individual in a company, persons name should be precede

9、d by courtesy title Mr. Mrs. Miss. Ms. He or his position director , manager, etc. sometimes is also given :e.g. Ms. Sarah Davis Sales Manager The Acme Shoe Co. Ltd. 369 Piccadilly LONDON , WIN CBE UK If the letter is addressed to the company but directed to the attention of an individual ,the insid

10、e adress is written:e.g. Richard Thoms & Baldwins Ltd. 150 Gower Street LONDON W.1. England ATTN:Mr.John Smith . The Sales Manager (ATTN=ATTENTION=For the attention of)4）Inside Name and Address(封内名称和地址)5)The Salutation(称呼) The salutation and the complimentary(礼貌词） must always be in keeping The p

11、articular form used depends on the writers relationship with the receiver. Dear sir( Dear Madam )is used for addressing one person, and Dear Sirs or Gentlemen (or Mesdames) for addressing two or more,as where a letter is addressed to a copmany .5)The Salutation(称呼) The salutation appears on a line b