第五章商务信函的翻译

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1、LOGO第五章第五章 商务信函的翻译商务信函的翻译University of International Business and Economics Press实用商务英语翻译实用商务英语翻译University of International Business and Economics PressLOGOContents参考答案参考答案6.补充资料补充资料5.第四节翻译技巧第四节翻译技巧商务信函翻译商务信函翻译4.第三节商务信函的文体特征第三节商务信函的文体特征 3.第二节第二节 商务信函的分类与功能商务信函的分类与功能2.第一节商务信函的构成要素第一节商务信函的构成要素1.LOGO1

2、 12 2第一节第一节 商务信函的构成要素商务信函的构成要素一、商务信函的构成要素一、商务信函的构成要素二、信函样本二、信函样本University of International Business and Economics PressLOGO一、商务信函的构成要素一、商务信函的构成要素v 正式的商务信函一般由下列部分组成：1. 信头 (letterhead / heading)：写信人的地址和写信日期2. 信内地址 (inside address)：收信人 的名称和地址3. 称呼 (salutation)4. 事由（subject or caption）5. 开头语(opening se

3、ntence or sentences)6. 正文 (body of the letter)7. 结尾套语 (complimentary close) 8. 签名(signature)University of International Business and Economics PressLOGO一、商务信函的构成要素一、商务信函的构成要素v 但有时根据实际情况需要酌情增添附加成分，包括：案号 (reference )编号（serial number）、 注意项(attention line)、主办人代号（identification mark）、缩写名、附件及分送标志部分 (IEC:

4、initials, enclosures and carbon copies block)、 附言(postscript)等。University of International Business and Economics PressLOGO二、信函样本二、信函样本 (信头)Universal Trading Company62 Jacksonville Street Austin, TX 78703, U.S.A. Aug 1st,2008 (信内地址)China National Light Industrial Products Import & Export Corpora

5、tion, LTD Beijing, P.R.China (称呼) Dear Ms. Song: (事由) Sub: Ref.No. ST-528 University of International Business and Economics PressLOGO二、信函样本二、信函样本(开头语) We thank you for your letter of July 31st.v (正文) As mentioned in your letter under reply, there is a big difference between the prices of other supp

6、liers and those of ours. But we are of the opinion that you will find our prices reasonable and favourable if you compare our products with other suppliers. As regards your request for D/P terms, we wish to point out that payment by L/C is our usual practice, and we are afraid we are not in a positi

7、on to make you an exception.University of International Business and Economics PressLOGO二、信函样本二、信函样本v Since considerable business has been done with other buyers at our prevailing prices and on L/C terms, we hope you will reconsider them and let us have your acceptance before long.v (结尾套语) Sincerely

8、 Yoursv (签名) S. Johnsonv Sales ManagerUniversity of International Business and Economics PressLOGO1 12 2第二节第二节 商务信函的种类与功能商务信函的种类与功能一、商务信函的种类一、商务信函的种类二、商务信函的功能二、商务信函的功能University of International Business and Economics PressLOGO一、商务信函的分类及其典型句型一、商务信函的分类及其典型句型v 1.资信调查函、建立交易函(Letters of Establishing Bus

9、iness Relations)v 例1.We see that your firm specializes in household appliances, and we are willing to establish direct business relations with your company.得知贵公司专营家用电器，我们十分愿意与贵公司建立直接贸易关系。v 例2.Wed like to know the availability and the conditions of sale of this line.我们想了解一下贵方在这方面的供货能力和销售条件。v Universi

10、ty of International Business and Economics PressLOGO一、商务信函的种类及其典型句型一、商务信函的种类及其典型句型v 2.促销函(Letters of Promotion) v 例3.In order to popularize these products, all the catalogue prices are subject to a special discount of 15% during the month of January.为了推广这些产品，本目录中的所有价格在一月份都可以打特价，给予15%的折扣。v 例4.If you

11、are likely to require any of these items during the next six months, we advise you placing the order now as prices are rising rapidly.贵方若可能在今后六个月内需要任何一种此类货物，我们建议贵方现在下订单，因为价格上涨很快。University of International Business and Economics PressLOGO一、商务信函的种类及其典型句型一、商务信函的种类及其典型句型v 3.询盘函(Letters of Inquiries and