Survey Research WKU调查的研究 WKU.ppt

Survey Research WKU调查的研究 WKU
Efficiency
a) data can be collected from many people at
relatively low cost and quickly.
b) many variables can be measured without substantially increasing the time or cost.
Generalizability– Survey research follows probability sampling making it possible to generalize your results to the larger population.
Omnibus Survey --covers a range of topics of interest to different social scientists
What is the main limitations of an Omnibus survey?
Rules for Crafting Survey Questions
1) Choose appropriate Questions forms:
Open ended questions (unstructured)
Closed ended questions (structured)
In your notes, write one open ended question
and one closed ended question.
When is it ideal to ask open ended questions?
2) Write clear and unambiguous questions.
3) Use vocabulary that respondent understands.
4) Respondents must know enough to respond
5) Have clear purpose for every question asked
6) Pay attention to contingent and filter questions
7) Use clear scales
8) Responses should be exhaustive and mutually exclusive

e.g. Marijuana is no more harmful than tobacco or alcohol, so the personal use of Marijuana should be legal.
9) Avoid loaded questions
10) Don’t take emotional sta