青岛啤酒案例分析

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1、青岛啤酒案例分析 组员： 王帅陈思吉 吴雨桥 汤竹君 2012年11月18日 目录一、公司产品介绍 1.1企业发展历史········································&

2、#183;31.2企业现状 ··········································31.3产品介绍····&#

3、183;·········································31.4营销概况·······

4、·······································31.5 执行概要及目标·········

5、·······························4二、营销环境分析 2.1经济环境分析················

6、;························42.2政治法律分析························&

7、#183;·············52.3市场文化背景··································

8、83;···52.4技术背景·············································&

9、#183;·52.5消费者行为分析 ·······································5 三、SWOT问题分析 3.1优势（S）···

10、3;······································63.2劣势（W）··········&

11、#183;·································63.3机会（O）··············