7GoodBusinessLetter服装专业英语.ppt

7GoodBusinessLetter服装专业英语
7.3.2 Explaining of Letter Pattern
Letterhead
Name & Address
Cable Address
Trade Mark
Dateline
in one straight line
two forms in dateline writing
USA: May 1, 2001 or 1 May 2001
UK: 1st May 2001
******@126.com
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Reference Number
Document Number.
Inside Name & Address
Name
Title
Company Name
Street Address (P.O. Box No.)
City State (Province)
Country
Attention Line
The letter receiver
******@126.com
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Salutation
flush with the first line of the inside address
The punctuation
comma “,”(for UK)
full stop“:”(for USA)
salutation
Formal Salutation:
Sir, or Madam,
Informal Salutation:
Dear Sir, or Dear Madam,
Subject Heading
A brief about the contents of the message
******@126.com
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Body of Letter
main part of the message
one paragraph
few paragraphs
Complimentary Close
signature
vertical center
right margin.
types of general complimentary close
Respectfully yours
Sincerely yours
Truly yours
Yours faithfully
******@126.com
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Writer’s Information
Company’s Name
Writer’s Signature
Writer’s Typed Name and Title
Postscripts/ Enclosure
price list
goods catalogue
special wording
******@126.com
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Lecturing Exercises
1. Write out the major points of a business letter.
2. Write a letter with full block style by your suggestion (any topic)
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7.4 Model Letters
7.4.1 Enquiry and Order
simplicity
clearing
category list
price list
unit price
sample swatch
brief
receiver
******@126.com
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Case I: A First Enquiry
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******@126.com
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