ktv营销策划方案三KTVmarketingplanthree.doc
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ktv 营销策划方案(三)(KTV marketing plan (three))
Four. Media delivery proposal
(1. media release summary
According to the a gogo highlight the "young, fashion, passion and personality of young brand image, we will use the media innovation, imperceptibly closer to the consumer and a gogo emotional distance, enhance brand loyalty, improve market share.
(2. media delivery target)
Starting from the target population' s living habits, psychological needs and ways of thinking, the possibility of accessing the media and the sense of identification of the content are sought.
(3. media delivery strategy)
target population selection
The main target population: college students, and high school students who meet the age threshold as the main target population.
Secondary target population: a group of people with brand identity and consumer awareness.
media delivery considerations
Main body delivery: mainly based on network, broadcasting and campus DM.
Sub delivery: to outdoor signs, campus POP as a supplement.
target media segmentation
Video advertising
With a series of humorous and funny publicity videos, it highlights the life style of a, Gogo, "young, fashionable, passionate and personality”.
By means of media
Youku, Renren video sharing, major university Forums
Print advertisement
Aiming at the midpoint of target consumers' contact with media, we comprehensively display t
Four. Media delivery proposal
(1. media release summary
According to the a gogo highlight the "young, fashion, passion and personality of young brand image, we will use the media innovation, imperceptibly closer to the consumer and a gogo emotional distance, enhance brand loyalty, improve market share.
(2. media delivery target)
Starting from the target population' s living habits, psychological needs and ways of thinking, the possibility of accessing the media and the sense of identification of the content are sought.
(3. media delivery strategy)
target population selection
The main target population: college students, and high school students who meet the age threshold as the main target population.
Secondary target population: a group of people with brand identity and consumer awareness.
media delivery considerations
Main body delivery: mainly based on network, broadcasting and campus DM.
Sub delivery: to outdoor signs, campus POP as a supplement.
target media segmentation
Video advertising
With a series of humorous and funny publicity videos, it highlights the life style of a, Gogo, "young, fashionable, passionate and personality”.
By means of media
Youku, Renren video sharing, major university Forums
Print advertisement
Aiming at the midpoint of target consumers' contact with media, we comprehensively display t
ktv营销策划方案三KTVmarketingplanthree
